ChangeEngine×Constellation Brands
State of Opportunity — September 2025

Tangible ROI.
Boundless possibility.

In under a year, ChangeEngine has reshaped how Constellation Brands communicates — saving 780+ hours, delivering 10,484 messages, and turning internal comms into a measurable engine for the business.

See the results The road ahead
01 — Tangible Results Delivered

Hours saved, messages landed, money recovered.

A conservative tally of what ChangeEngine has unlocked for CBrands so far — work no longer done manually, time reallocated to higher-value priorities.

0+
Hours saved via Services

Direct ChangeEngine team support — rebranding documents, decks, newsletters, and graphics. ≈ 5 FTE weeks reallocated.

0+
Hours saved via Automation

Automated communications, workflows, and multichannel delivery. ≈ 3–4 FTE months of repetitive work eliminated.

0
Communications published

Spanning onboarding, engagement, compliance, and cultural initiatives.

0
Total comms delivered

Consistent, timely, branded messages across the organization.

Combined Impact

~780+ hours saved in a year.

That's roughly $40K–$50K in cost savings, conservatively estimated against $65–$75/hr loaded HR/Comms labor.

Interactive

Model your ROI

780 hrs
$70/hr
2×
Annual savings today
$55K
Projected at full scale
$109K
02 — Multichannel Impact

Reaching employees where they already are.

Teams + email integration means messages land in the channels CBrands employees use every day — no missed memos, no portal hunting.

Teams + email native

Communications surface in the channels employees already use daily — increased reach, fewer missed messages.

Cross-department scalability

Ready to expand into Marketing, IT, Sales, and Leadership for announcements, campaigns, and training.
Across every device
ChangeEngine communications shown across Teams, desktop newsletter, and mobile email
Live in production
Cultural
Labor Day
Personalized greeting to all employees.
Project
OneStream May Newsletter
Financial platform rollout updates.
Bilingual
CLM December Newsletter
EN + ES delivered side-by-side.
03 — Brand in Action

Brand excellence, without the bottleneck.

The CBrands team brings the brand to life on its own — no static PDFs, no waiting on designers, no inconsistency.

Brand fully embedded

Guidelines live inside the tool — no more chasing static PDFs.

Instant on-brand graphics

AI-assisted generation produces on-brand visuals and tone without a designer in the loop.

6× more engagement

Branded, targeted communications drive up to 6× higher engagement.

Hundreds of hours back

Content creation time collapses from days to minutes.
Manager Coaching
  • · Upcoming employee birthday reminders
  • · Developing a leader (post-promotion)
  • · Building trust in the workplace
  • · Managing during a recession
Employee Engagement
  • · Policy updates on implementation day
  • · Welcome back from parental leave
  • · Company Kick-Off day-of reminders
  • · Company retreat — 3 months ahead
On-brand, end-to-end
Branded Manager Coaching, Employee Engagement, and Payroll Policy assets created in ChangeEngine
04 — Smarter, Actionable Data

Employee data that does the work for you.

Dynamic segments and lifecycle automations replace endless exports and re-uploads. Communications stay relevant in real time.

Dynamic segments

Build audiences once. They stay current as people, roles, and projects change.

Lifecycle-based automations

Onboarding emails, birthday & anniversary moments, probation check-ins, work-anniversary nudges.
Existing CBrands Segments
All DBA EmployeesAll ManagersBroad OneStream CommsCurrent employees + new hiresLyraOneStreamChangeEngine AdminsApril AnniversariesAugust AnniversariesCLM Project
Dynamic segments in action
ChangeEngine segment picker showing favorites and existing CBrands segments with live recipient counts
05 — Analytics

People programs that are measurable and optimizable.

Track opens, identify champions, benchmark across teams, and share leadership-ready ROI reports.

11
Active campaigns
49
Templates in use
61%
Top open rate
10,484
Comms delivered
ChangeEngine at a glance
ChangeEngine analytics dashboard showing programs, comms delivered, channel breakdown, and top performing emails
Top Performing Comms
By open rate
OneStream November Pulse
89 sent
61%
OneStream March Pulse
84 sent
60%
Workday Profile Update
192 sent
59%
Juneteenth
93 sent
57%
OneStream January Pulse
86 sent
57%
CLM Newsletter — December
167 sent
56%
FY25 Q2 Performance Cycle
93 sent
56%
06 — The Listen Module

Building a culture of feedback.

Polls and surveys live inside the same platform employees already engage with — no standalone tools, no manual rollups.

Built-in polls & surveys

Feedback collected in the same place employees read their comms.

Effortless distribution

Automated scheduling across Teams + email cuts coordination hours.

Real-time insights

Leadership sees results instantly and adjusts programs on the fly.

Benchmarking made simple

Track sentiment, engagement, and adoption across roles & locations.
Polls & pulse checks, live
ChangeEngine Listen module showing a life-saving skills interest poll and a Constellation Brands Quarterly Pulse Check survey
ROI Achieved

Eliminates the need for separate survey software — direct cost savings. Reduces manual analysis time — hours back to HR and managers. Gives leadership data-backed decisions to refine programs faster.

07 — The Art of the Possible

Multiplying impact across CBrands.

Every function has a version of the wins HR + Comms is already realizing. Here's what the next chapter looks like, department by department.

Company-wide

  • ·Centralize internal comms across functions
  • ·Launch & track campaigns across email, SMS, Teams
  • ·Personalize at scale with dynamic variables
  • ·Localize for multilingual teams

Finance

  • ·Automated reminders for expenses, budgets, audits
  • ·Celebrate budget approvals & savings milestones
  • ·Policy changes with read-receipt tracking
  • ·Turn recurring comms into reusable Moments

IT

  • ·IT-specific onboarding checklists & reminders
  • ·Recurring security & phishing nudges
  • ·Instant system outage updates in multiple formats
  • ·Branded software rollout communications

Marketing

  • ·Promote internal events & campaign launches
  • ·Celebrate wins, press mentions, and awards
  • ·Newsletters & KPI roundups with feedback prompts
  • ·Repurpose assets for recruiting & employer brand

People / HR

  • ·Streamline onboarding, offboarding, perf cycles
  • ·Celebrate birthdays, anniversaries, promotions
  • ·Send policy updates with compliance tracking
  • ·Build a continuous feedback loop

Operations & Supply Chain

  • ·Shift updates & safety protocols to field teams
  • ·SMS for instant updates to plant workers
  • ·Translate procedures into multiple languages
  • ·Embed video & infographics for new protocols

Leadership / Execs

  • ·Executive visibility through regular recognition
  • ·Strategic updates with reach & response analytics
  • ·Templated QBRs across divisions
  • ·Recurring State of the Business updates
What's next

The best is ahead.

780+ hours saved. 10,484 comms delivered. A foundation built for every team at Constellation to communicate, listen, and lead — better.

Plan the next chapter Revisit the results